Parkway Parade

Events PP Friends Loyalty Programme Update

NEW Loyalty Programme and Mobile App

Get ready for a new loyalty programme and mobile app! You're in for a treat with BIGGER and BETTER benefits across all malls ([email protected], Jem and Parkway Parade, and soon Paya Lebar Quarter) under Lendlease Retail.

PP Friends will end on 31st October 2018, which means you'll be getting something brand new just in time for X'mas.

Right now, you may continue to earn the PP$, but do remember to redeem your rewards by 31st Oct 2018. The microsite for receipts upload ( will stop working and any unutilised PP$ will not be transferable after this date.

So don't lose out on your current PP$, spend and redeem your rewards by the 31 Oct 2018.

Meanwhile, stay tuned for more updates about the new loyalty programme! We can't wait to have you onboard.

Best Regards,
Parkway Parade Team


Can I transfer my existing points to the new loyalty programme?

Unfortunately, this is not possible as the new programme has a different redemption model. The new programme allows you to earn and redeem from all our malls ([email protected], Jem and Parkway Parade, and soon Paya Lebar Quarter) with a wider range of benefits. 

Can I automatically be signed for the new loyalty programme?

Although we would love to help with that, we take your data privacy and PDPC laws seriously, so we would never transfer your data from one programme to another without your consent. The new loyalty programme is under Lendlease Retail Pte Ltd, and provides new benefits and rewards across all our malls. Hence existing members are required to sign up with the new programme to enjoy its benefits.

How do I sign up for the new loyalty programme?

We will be sharing more details nearer to launch, so do look out for an email coming your way soon!


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